Ofelya Hakobyan
Shopify Specialist

Stores that convert through clarity.

Shopify customization, UX refinement, and front-end polish that drives results.

Theme edits, product structure, and friction-free customer journeys.

Core methodology

Three pillars of high‑performance Shopify

Information architecture

Collections, navigation, and logical product grouping.

Conversion-centered UX

Clear CTAs, hierarchy, and reduced checkout friction.

Technical precision

HTML/CSS, theme sections, and responsive polish.

Mentorship

Mariam / Success Academy — Shopify structure & storefront execution

About

Sales strategy meets Shopify execution.

With a background in sales and account management, I don't just edit code — I optimize for customer behavior. Store setup, product presentation, and seamless navigation that converts visitors into buyers.

Expertise

What I deliver

🛒

Store setup

Full product & collection structuring. Ready to scale.

📄

Product pages

Better layout, persuasive hierarchy, optimized CTAs.

🎨

Theme customization

HTML/CSS edits, section adjustments, design polish.

UX optimization

Mobile-first, frictionless flow, conversion clarity.

Process

How we work together

1

Discovery

Audit current store, identify friction points, define goals.

2

Execution

Theme edits, restructure, UX improvements, and testing.

3

Polish & launch

Final review, responsive checks, and performance handoff.

Get in touch

Ready to elevate your Shopify store?

View my portfolio, client reviews, and service catalog on Upwork.


© 2026 Ofelya Hakobyan Shopify Customization · Conversion UX · Front‑end